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OUR BLOG

Level up your digital game without the BS.

This blog is for the doers – the small business owners, the side-hustlers, and the bold brands who want to grow online without the jargon overload.

We’re breaking down the good stuff. Smart websites, scroll-stopping content, SEO that sticks, ads that convert, and emails that people actually read. Every post gives you clear, straight-talking advice to level up your digital game without the guesswork.

Whether you’re building from scratch or levelling up what you’ve got, this is your go-to space for digital marketing that doesn’t mess around. Dive in, take notes, and let’s grow something great!

Why Your Online Presence Needs a Revamp

Why Your Online Presence Needs A Revamp

In today’s digital-first world, your online presence can make or break your business. If your website is outdated, or your social media accounts lack engagement, you’re already at a disadvantage.

With so many consumers searching online before making purchasing decisions, it’s essential to keep your digital presence fresh, relevant, and optimised. A poor online presence not only costs you credibility but also the opportunity to engage with your target audience. If your business is struggling to stand out, it might be time for a revamp.

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The Real Cost of Not Updating Your Website

The Real Cost of Not Updating Your Website

Your website is the cornerstone of your digital presence, but keeping it outdated can hurt your business in ways you might not realise. Not only does a neglected website fail to engage potential customers, but it can also be harmful to your SEO and credibility.

In fact, a website that is slow, difficult to navigate, or lacking essential content can result in a loss of traffic, decreased conversions, and ultimately lost revenue. This is why investing in website updates is more important than ever.

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Why SEO Should Be at the Heart of Your Marketing Strategy

Why SEO Should Be at the Heart of Your Marketing Strategy

In today’s digital world, SEO is one of the most powerful tools to grow your business. Without SEO, your website could be invisible to your target audience. SEO helps increase your visibility on search engines like Google, making it easier for potential customers to find you.

From content optimisation to backlinks, implementing a solid SEO strategy can improve your rankings and lead to more website traffic, higher conversion rates, and ultimately increased revenue.

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How Paid Ads Can Boost Your Online Visibility

How Paid Ads Can Boost Your Online Visibility

Paid advertising is one of the quickest ways to boost your online presence. Whether it’s through GoogleAds, Facebook Ads, or Instagram ads, paid campaigns can drive targeted traffic to your website almost immediately.

If you’re struggling to gain visibility, paid ads and retargeting can put your business front and center, reaching the right audience at the right time. This can translate to increased clicks, sales, and conversions, all while allowing you to track ROI effectively.

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Our Website Work

Our Website Work

We don’t just build websites. We create stories. We build websites that actually work for you and tell your story – the kind that make people stop scrolling and start paying attention. Clean, fast, and designed to turn visitors into sales. Whether you’re a small business, a creative professional, or just getting your thing off the ground, we can help you show up online in a way that looks great and gets results.

This works because people connect with stories, not sales pitches. When your website shares a clear, honest story about what you offer and why it matters, it builds trust. We listen to what you need, then build something that fits. No one-size-fits-all nonsense. No bloated templates, no confusing tech talk – just solid, good-looking websites that feel like you and work like they should.

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The Power of Content Marketing for Growing Your Online Presence

The Power of Content Marketing for Growing Your Online Presence

Content marketing isn’t just a buzzword; it’s a powerful strategy for growing your business online. By creating valuable content, you can build trust with your audience, position your brand as an authority, and drive traffic to your website.

Whether it’s blog posts, videos, or social media content, effective content marketing ensures your business stays top-of-mind and relevant to potential customers. If you’re not investing in content marketing, you could be missing out on a key growth opportunity.

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Why Social Media Marketing Isn’t Optional for Your Business

Why Social Media Marketing Isn’t Optional for Your Business

Social media has become an essential part of any successful content marketing strategy. It’s no longer just a platform for friends to stay connected – it’s a powerful business tool that can increase brand awareness, drive traffic, and build relationships with customers.

Whether you’re posting on Facebook, Instagram, LinkedIn, or TikTok, social media provides direct communication with your target audience. If you’re not on social media, you’re missing out on potential customers.

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The Importance of a Mobile-Friendly Website

The Importance of a Mobile-Friendly Website

In today’s mobile-first world, having a mobile-friendly website is more important than ever. With over 50% of web traffic coming from mobile devices, a website that doesn’t perform well on smartphones and tablets will frustrate users and drive them away.

A mobile-optimised website enhances user experience, improves SEO, and ensures that visitors can navigate your site with ease, no matter what device they’re using.

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The Role of Analytics in Digital Marketing

The Role of Analytics in Digital Marketing

Analytics is one of the most valuable tools in digital marketing. Without it, you’re making decisions based on guesswork rather than data. Analytics allows you to measure the success of your campaigns, understand customer behaviour, and make data-driven decisions that improve your marketing efforts.

By utilising platforms like Google Analytics and social media insights, you can refine your strategies and achieve better results.

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Josh
Berry

A Story of Vision & Collaboration

freelance digital marketing and website development client logo josh berry

Brief

Content creation for Josh Berry’s social media channels with weekly filming days for sketches, brand collaborations and short form content.
Editing all filming content into videos for publishing on social.
Help with creative input for filming that will produce great end products that engage viewers.

Testimonial

Sam and I have been working together to shoot and deliver comedic short form content to live on my social media channels. The content has been divided between more ‘organic’ content, designed to enhance social media growth, and branded content, designed to promote specific products associated with a brand.

In both these fields Sam has been great to work with, he’s very on top of the administrative side of things, stitching together videos at very short notice, and goes above and beyond to turn my creative ideas into a reality.

Sam is both enthusiastic and highly professional and I would highly recommend him!

Wowo Campsite
A Story of Customer Interaction

Babolat

A Story of Community Engagement

freelance digital marketing and website development client logo babolat

Brief

Create the new Instagram channel for Babolat UK and build an audience focussing visibility on grassroots, players and coaches to grow awareness of Babolat in the UK.
Attend events throughout the calendar year to film and create video content to help boost the content on the Babolat UK Instagram account.

Approach

Testimonial

From pitch through to project execution, Sam has been instrumental in the launch and growth of Babolat’s local UK Instagram channel.

He fully understood what the brand was looking for, applying a thoughtful and insightful approach, effectively showcasing a global brand on a local scale.

He really has been a valuable ‘one stop shop’, creating and delivering content plans, capturing powerful video with skillfull editing.

Sam is a pleasure to work with and we look forward to continuing our working relationship and benefiting from his thoughtful approach.

Josh Berry
A Story of Vision & Collaboration

WPJ
Heating

A Story of Online Digital Growth

wordpress website development agency

Brief

A complete design overhaul and rebuild of the website. Build proper user funnels showcasing why WPJ are the best boiler installation company in London.
Use SEO to improve search rankings across the board, get customers to engage with the brand & make plumbing look sexy!

Problem

wordpress website design company

Approach

Results

wordpress website development agency

Google search traffic up 49%

Traffic up 15% YOY with new site & 16% up in website engagement

wordpress website development agency

Boiler jobs up 18% YOY last 3 yrs

35% conversion rate of boiler leads to installs for last 4 years

wordpress website development agency

18% keywords on 1st 2 pages

217 keywords ranked on 1st 2 pages out of 1.2k. 95% growth in last 3 yrs

Testimonial

Sam and 3500 Digital have done an excellent job looking after all of our marketing for the last 5 years. We are a busy, ever evolving company and have needed someone to grasp exactly what we do, what we offer and how to get that message across.

Sam has done this. We try new strategies, he implements them thoroughly and gives proper real-time feedback on what effects and response they are having.

We work together under his guidance to work out which marketing channels are working at any given time for any given demographic.

Sam is adept at seeing possibilities and translating them in to results across lots of mediums - he’s done maildrops, PPC campaigns, ongoing SEO, review platforms, website development and content, website re-vamps, website pop-ups and quote tools, newsletters, Google organic growth, social media posts and more.

You name it we’ve asked him to do it over the years and he has always responded diligently and logically with his approach bringing all his wide-ranging experience in to play. Thank you!

Eastside People
A Story of Analytics

Eastside
People

A Story of Analytics

wordpress website design company

Brief

Clean up the campaigns in Google AdWords.
Campaign strategies had previously not been aligned under a single strategic approach, and without any conversion metrics on the website, EP were unable to evaluate performance and user behaviour.

Problem

wordpress website design company

Approach

Results

web design on wordpress and webflow freelance agency service

Clicks up 56% last 12 months

No budget change, clicks up 56% over last 12 months vs previous year

freelance webflow web design

Click through rate up 48%

CTR increased from 3.8% to 5.6% over last 12 months vs previous year

freelance webflow web design

Cost per lead down by 25%

AdWords CPL decreased by 25% from 2 years ago. CPC also down 15%

Testimonial

As an SME with a dozen staff, we don’t have the capacity for a full-time digital marketing resource and so we commissioned Sam on a monthly retainer.

When he started we were achieving low click-through rates and engagement. Thanks to his efforts, we now have multiple advertising campaigns on google which are achieving good results and are a crucial source of new leads for the company.

Sam also produces a high-quality monthly report to keep myself as CEO up to date enabling transparency and rigour in managing digital performance.

Babolat
A Story of Community Engagement

AMP
Agency

A Story of Connectivity

wordpress website development agency

Brief

How do we use social media to generate new business.
We want to connect with key industry contacts & brands to grow our business further developing AMP’s reputation as one of the biggest and best photography & production agencies in London, Dubai & NYC.

Problem

Approach

Results

AMP x CPB Affirmative Consent Campaign BTS Shoot

web design on wordpress and webflow freelance agency service

Social media growth of 101%

Audience growth more than doubled in 1st year following this strategy

web design on wordpress and webflow freelance agency service

High profile brand wins

Projects include Apple, Three, BrewDog, Amaffi, Nespresso & more

web design on wordpress and webflow freelance agency service

New agency connections

Production agencies like Adam & Eve, BBH, Mother, W&K and more

Testimonial

Sam runs an amazing service. His work ethic is spot on, he always delivers what he says, on time with more than promised. His patience handling us as a client is so valuable.

He will always take time and keep going until we have what we need despite it being a slow pace at times. His knowledge of the industry, and bespoke service tailored to us is fantastic.

Being a B2B and B2C business, his approach has been targeted to both. He’s efficient, affordable and friendly.

I would highly recommend him to any small-medium business that requires a cut to the chase approach with speed and results.

WPJ Heating
A Story of Online Digital Growth

Wowo
Campsite

A Story of Customer Interaction

web design on wordpress and webflow freelance agency service

Brief

A complete design overhaul and rebuild of the website. Build proper user funnels showcasing campsite features and improve booking conversions online.
Wowo is one of the most fun & popular campsites in the south of England – make the website reflect that.

Problem

web design on wordpress and webflow freelance agency service

Approach

Results

freelance webflow web design

Traffic increase of 21% YOY

131k visitors in 1st 12 months after launch vs 108k in 12 months prior

freelance webflow web design

Engagement grew by 94%

Avg 3.5 pages/session & 57% returning visitors vs 1.8 & 29% on old website

freelance webflow web design

Financial growth of 28%

Huge campsite-wide financial growth since website launch

Testimonial

Since bringing Sam on board to help with our website upgrade and all things online, things have been so much easier.

Sam is super efficient and comes back to all queries in great time. Our new website is mountains better than our old one and customers have a far better journey to make a booking with us.

Sam is also very knowledgeable on any other IT topic so has helped improve our work processes tremendously and saved us all time not doing things that can be automated.

We all enjoy working with Sam as he's always helpful and entertaining, highly recommended for any website development and digital marketing work!

AMP Agency
A Story of Connectivity