In a world of change overwhelmed with opinion, we can't be everything to everyone, but we can be everything to someone. We don't compromise on what really matters.

We're all about connecting people to content, and understanding what you need and how to tell your story - even if you don't.

See our full story

A nice website with good SEO is no longer good enough. You need to do more, to do better. We'll troubleshoot your digital marketing, and do the mix of the technical and creative stuff that you don't know you need, or know how to do, or have the time to do it.

We take a 360 of your digital footprint, and using analytics and tools you don't know how to use, we figure out how best to tell your story. Then we'll take your customers on that journey with you.

We work with SMEs mainly in the Tech, Sport & Travel Sectors.

What we do
See our work
Why work with us

Josh Berry . Babolat . Padium . Pickl London . Anna Pumer Web Design . Wilson . Chelsea Harbour Club . Unilever . WPJ Heating . AMP Agency . Wowo Campsite . ProAm Padel Tour . Dove Men+Care . Collaborative Creations . Off The Wall Prints . Boof Tennis . Sam Marland Tennis . CompareCaribbean.com . Vision Salons . TRESemmé . Clipfix . Fit Within . Knorr . 31 Salon . Cindarella Furniture . Magnum . Eastside People . Be Nice Projects . Boys Cry . Sewaco . The One & Only Laser & Beauty . Fivestone Interiors . Studio Bluestone

See our work
See our clients
See our testimonials

The Role of Analytics in Digital Marketing

Analytics is one of the most valuable tools in digital marketing. Without it, you’re making decisions based on guesswork rather than data. Analytics allows you to measure the success of your campaigns, understand customer behaviour, and make data-driven decisions that improve your marketing efforts.

By utilising platforms like Google Analytics and social media insights, you can refine your strategies and achieve better results.

Why analytics are important

  • Track Your Traffic: Analytics helps you track where your website visitors are coming from, which allows you to focus on the most effective content marketing channels.

  • Understand Your Audience: With analytics, you can learn about your audience’s demographics, interests, and behaviours. This helps you tailor your content and campaigns to meet their needs.

  • Measure Your ROI: By tracking conversions and campaign performance, you can accurately measure the return on investment (ROI) for each marketing effort.

The Role of Analytics in Digital Marketing

Do your analytics tell the right story?

If you’re not already using analytics to track your marketing efforts, it’s time to start. Analytics provide the insights you need to optimise your strategy and improve your results.

Let’s help you set up and make the most of your analytics.

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Josh
Berry

A Story of Vision & Collaboration

freelance digital marketing and website development client logo josh berry

Brief

Content creation for Josh Berry’s social media channels with weekly filming days for sketches, brand collaborations and short form content.
Editing all filming content into videos for publishing on social.
Help with creative input for filming that will produce great end products that engage viewers.

Testimonial

Sam and I have been working together to shoot and deliver comedic short form content to live on my social media channels. The content has been divided between more ‘organic’ content, designed to enhance social media growth, and branded content, designed to promote specific products associated with a brand.

In both these fields Sam has been great to work with, he’s very on top of the administrative side of things, stitching together videos at very short notice, and goes above and beyond to turn my creative ideas into a reality.

Sam is both enthusiastic and highly professional and I would highly recommend him!

Josh - Owner

Next Case Study >>>

Wowo Campsite
A Story of Customer Interaction

Babolat

A Story of Community Engagement

freelance digital marketing and website development client logo babolat

Brief

Create the new Instagram channel for Babolat UK and build an audience focussing visibility on grassroots, players and coaches to grow awareness of Babolat in the UK.
Attend events throughout the calendar year to film and create video content to help boost the content on the Babolat UK Instagram account.

Approach

  • Manage scheduling of the account for sharing content from tennis, padel and badminton. Local and global content variety.
  • Liaise with a network of 600 people in the Babolat UK network across players, coaches, ambassadors, venues and clubs to provide and facilitate a wide range of content.
  • Filming content at various events and activations throughout the year to edit and collaborate with partners on the channel.

Testimonial

From pitch through to project execution, Sam has been instrumental in the launch and growth of Babolat’s local UK Instagram channel.

He fully understood what the brand was looking for, applying a thoughtful and insightful approach, effectively showcasing a global brand on a local scale.

He really has been a valuable ‘one stop shop’, creating and delivering content plans, capturing powerful video with skillfull editing.

Sam is a pleasure to work with and we look forward to continuing our working relationship and benefiting from his thoughtful approach.

Jake - Trade Marketing

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Josh Berry
A Story of Vision & Collaboration

WPJ
Heating

A Story of Online Digital Growth

wordpress website development agency

Brief

A complete design overhaul and rebuild of the website. Build proper user funnels showcasing why WPJ are the best boiler installation company in London.
Use SEO to improve search rankings across the board, get customers to engage with the brand & make plumbing look sexy!

Problem

  • The website was fairly blog-like, 1 dimensional, and no clear path through the various plumbing and heating resources available to arrive at the desired call to actions.
  • The website content was not optimised for local SEO, and given WPJ only serve South West London this was an opportunity not yet being utilised.
  • Some work was needed on the omnichannel strategic approach to multiple digital marketing touch points for customers to engage with including email marketing, reviews management, social media and in-home messaging.
wordpress website design company

Approach

  • Updated the branding from a blog style website to a modern and engaging responsive design that incorporates warming lifestyle imagery.
  • Restructured the website content to create clear user journeys for different sections of the website depending on customer needs for various plumbing and heating areas of their homes.
  • On-page SEO and content strategy was improved to increase search rankings for many keywords based on the plumbing & heating service type and location in London.
  • Created an email marketing strategy segmenting content tailored to customers who were on different journeys with WPJ. This could be post boiler install reviews, boiler service care plans, regular plumbing job reviews, general newsletter style tips for energy saving etc.
  • Develop reviews strategy to build brand reputation across multiple platforms and improve number of inbound leads.
  • In-home leaflet-style materials that packaged up the unique WPJ Difference into digestible information that turns a one-off job into a repeat customer that uses WPJ for years to come.

Results

wordpress website development agency

Google search traffic up 49%

Traffic up 15% YOY with new site & 16% up in website engagement

wordpress website development agency

Boiler jobs up 18% YOY last 3 yrs

35% conversion rate of boiler leads to installs for last 4 years

wordpress website development agency

18% keywords on 1st 2 pages

217 keywords ranked on 1st 2 pages out of 1.2k. 95% growth in last 3 yrs

Testimonial

Sam and 3500 Digital have done an excellent job looking after all of our marketing for the last 5 years. We are a busy, ever evolving company and have needed someone to grasp exactly what we do, what we offer and how to get that message across.

Sam has done this. We try new strategies, he implements them thoroughly and gives proper real-time feedback on what effects and response they are having.

We work together under his guidance to work out which marketing channels are working at any given time for any given demographic.

Sam is adept at seeing possibilities and translating them in to results across lots of mediums - he’s done maildrops, PPC campaigns, ongoing SEO, review platforms, website development and content, website re-vamps, website pop-ups and quote tools, newsletters, Google organic growth, social media posts and more.

You name it we’ve asked him to do it over the years and he has always responded diligently and logically with his approach bringing all his wide-ranging experience in to play. Thank you!

Will - Owner

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Eastside People
A Story of Analytics

Eastside
People

A Story of Analytics

wordpress website design company

Brief

Clean up the campaigns in Google AdWords.
Campaign strategies had previously not been aligned under a single strategic approach, and without any conversion metrics on the website, EP were unable to evaluate performance and user behaviour.

Problem

  • PPC campaigns are an integral part of how EP produce traffic and inbound leads, and with their campaigns seemingly working in a random and disjointed manner, some consolidation and strategic direction was required.
  • Proper bidding strategies needed to be put in place, and keyword-focussed ad copy had to match the user type of individual campaigns.
  • There were no conversion metrics on the website to evaluate how the AdWords traffic behaved for each campaign so couldn't complete the loop of accurately measuring any kind of ROI from the PPC channel.
wordpress website design company

Approach

  • Implement a strategic bidding process for each campaign's adverts. Every campaign had different goals and type of user so needed to have their own progression through the bidding strategies.
  • With each campaign being different, generic ad copy across the account would not improve the campaign performances. Keywords were updated along with the ad health and ad score using better copy in the titles and descriptions to match how the users searched for EP's services.
  • Continued monitoring and tweaking of all content was necessary to improve every campaign in the account, focussing on the ad visibility to the right type of traffic and increasing the click through rates of the adverts across all campaigns.
  • Installed several conversion goals on Analytics linked back to AdWords to enable EP to monitor how each campaign was performing, and how each ad's traffic was navigating through the landing pages to the various call to actions on the website.
  • Created a complete user funnel with analytics and data available at every touch point along the journey, broken down by campaign to fully understand where the inbound leads come from, giving EP accurate cost per lead data that was previously not available.

Results

web design on wordpress and webflow freelance agency service

Clicks up 56% last 12 months

No budget change, clicks up 56% over last 12 months vs previous year

freelance webflow web design

Click through rate up 48%

CTR increased from 3.8% to 5.6% over last 12 months vs previous year

freelance webflow web design

Cost per lead down by 25%

AdWords CPL decreased by 25% from 2 years ago. CPC also down 15%

Testimonial

As an SME with a dozen staff, we don’t have the capacity for a full-time digital marketing resource and so we commissioned Sam on a monthly retainer.

When he started we were achieving low click-through rates and engagement. Thanks to his efforts, we now have multiple advertising campaigns on google which are achieving good results and are a crucial source of new leads for the company.

Sam also produces a high-quality monthly report to keep myself as CEO up to date enabling transparency and rigour in managing digital performance.

Richard - CEO

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Babolat
A Story of Community Engagement

AMP
Agency

A Story of Connectivity

wordpress website development agency

Brief

How do we use social media to generate new business.
We want to connect with key industry contacts & brands to grow our business further developing AMP’s reputation as one of the biggest and best photography & production agencies in London, Dubai & NYC.

Problem

  • AMP operates in a specific B2B niche sector of photography, and by nature is a very image-led business which is reflected on the website.
  • Without much copy to help with search rankings, traditional SEO work wasn't working towards the growth of the agency or generating any new business.
  • Word of mouth only goes so far and is limited by the existing network in an already small and saturated industry.
  • AMP needed a strategic outreach plan to connect with key players in the fashion, beauty and lifestyle brand sectors of the photography & production industry.

Approach

  • Curated a list of the top few hundred production agencies in the UK, Middle East & New York to target and connect with.
  • Using LinkedIn, focussed on building relationships with art directors, producers and creative directors to develop AMP's reputation for the style of photography and the artists they represent.
  • Continued the loop of connectivity by growing an email marketing list and an audience on Instagram expanding the reach of AMP's artists and their work.
  • Establishing further presence in the market by building an ecommerce store called Be Nice Projects, that supports charities by selling artist's portraiture and lifestyle photography work online.
  • Growing a voice in thought leadership with a new interview-style podcast called Her Say, which embodies the voices of a women-run business through hard-hitting and thought-provoking topics inspired by photography and art.

Results

AMP x CPB Affirmative Consent Campaign BTS Shoot

web design on wordpress and webflow freelance agency service

Social media growth of 101%

Audience growth more than doubled in 1st year following this strategy

web design on wordpress and webflow freelance agency service

High profile brand wins

Projects include Apple, Three, BrewDog, Amaffi, Nespresso & more

web design on wordpress and webflow freelance agency service

New agency connections

Production agencies like Adam & Eve, BBH, Mother, W&K and more

Testimonial

Sam runs an amazing service. His work ethic is spot on, he always delivers what he says, on time with more than promised. His patience handling us as a client is so valuable.

He will always take time and keep going until we have what we need despite it being a slow pace at times. His knowledge of the industry, and bespoke service tailored to us is fantastic.

Being a B2B and B2C business, his approach has been targeted to both. He’s efficient, affordable and friendly.

I would highly recommend him to any small-medium business that requires a cut to the chase approach with speed and results.

Ali - Founder

Next Case Study >>>

WPJ Heating
A Story of Online Digital Growth

Wowo
Campsite

A Story of Customer Interaction

web design on wordpress and webflow freelance agency service

Brief

A complete design overhaul and rebuild of the website. Build proper user funnels showcasing campsite features and improve booking conversions online.
Wowo is one of the most fun & popular campsites in the south of England – make the website reflect that.

Problem

  • The old and outdated website had over 100 pages of seemingly random content, disjointed and not connected to one another or any user journeys.
  • The booking system was completed offline on a 3rd party site interrupting the browsing experience, and the selling points of the campsite were not demonstrated properly.
  • Too text heavy and didn't make use of proper imagery, wasn't mobile responsive, had no engagement or analytics to understand and learn from user interaction and browsing behaviour.
web design on wordpress and webflow freelance agency service

Approach

  • Updated the branding from a blog style website to a modern and engaging design that is led by powerful and appealing imagery.
  • Created several user journeys for different sections of the website depending on user habits and objectives - camping, glamping, workshops, facilities, research, shopping etc - All user funnels guided the customer to the booking process at the right time.
  • Built a new ecommerce shop for the campsite merchandise including Facebook & Instagram shops.
  • Produced video walkthroughs of all glamping accommodations for website and social media.
  • Social media strategy, hashtag research, audience engagement and growth.
  • Automated scripts for booking process.
  • On-page SEO development with keyword improvements, meta data, internal linking and responsive design

Results

freelance webflow web design

Traffic increase of 21% YOY

131k visitors in 1st 12 months after launch vs 108k in 12 months prior

freelance webflow web design

Engagement grew by 94%

Avg 3.5 pages/session & 57% returning visitors vs 1.8 & 29% on old website

freelance webflow web design

Financial growth of 28%

Huge campsite-wide financial growth since website launch

Testimonial

Since bringing Sam on board to help with our website upgrade and all things online, things have been so much easier.

Sam is super efficient and comes back to all queries in great time. Our new website is mountains better than our old one and customers have a far better journey to make a booking with us.

Sam is also very knowledgeable on any other IT topic so has helped improve our work processes tremendously and saved us all time not doing things that can be automated.

We all enjoy working with Sam as he's always helpful and entertaining, highly recommended for any website development and digital marketing work!

Staff - Owner

Next Case Study >>>

AMP Agency
A Story of Connectivity